"Next Level Creativity" took place at
Whether through developing affordable and easy-to-use tools, encouraging action by hosting regular creative challenges or hosting live events with keynote speakers and networking,
From 2020 to 2021, the number of creators increased by 48 percent as reported by Stripe. However, content creation is not a straight path. Those entering the industry will experience new challenges: learning new tools and platforms, consistently publishing and finding a community of peers.
"When we think about taking action or taking inspired action, we think it may be really really big," said Nguyen. "Like oh my gosh, how will I do that, it's really scary. But inspired action can be really small, like asking your favorite creator to go for coffee."
With the growing demand for content, there are many routes creatives can take on their journey to monetize their work. For many years, brands have been moving away from advertisements and are relying more on creators to share their messages and stories. In addition to ads from YouTube or other social platforms, working with brands is another area they should explore.
"Advertising created brand consciousness by telling narratives and telling larger-than-life stories," said Tyson. "The caveat here is that the trust in advertising started to decrease significantly. And for the most part, people became allergic to ads." #adlergic
Tyson continued: "Within the wide world of brand, marketing and communication, I believe one of the primary drivers of "creativity" is branded content. And that's because I believe all brands are acting like publishers."
By hosting Next Level Creativity,
"Burnout and blocks are part of the creative journey," said
Having a community of dedicated creatives to share experiences, advice, and ideas allow all of them to grow and reach the next level of the creator economy. Whether they are learning new tools, trying to find new jobs, or building a personal brand,
If you are looking for networking and job opportunities, check out what upcoming
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