NEW YORK (AP) — Walmart reported another quarter of stellar results, ending the year on a high note as its low prices attract shoppers looking for deals in an economically challenging environment beset by a recent bout of inflation.

Yet inflation is fading fast, meaning Walmart customers are spending less per trip as a result and on Tuesday, the company released a modest earnings forecast.

Walmart also confirmed that it would buy smart TV maker Vizio for $2.3 billion to boost its advertising business. The deal gives Walmart access to Vizio’s SmartCast operating system, which would allow Walmart to offer its suppliers the ability to display ads on streaming devices. Walmart said Vizio’s SmartCast system has 18 million active accounts.

In addition, Walmart announced it's biggest dividend hike in more than 10 years. Shares rose more than 5% before the opening bell Tuesday.

The American consumer has remained resilient, propped up by a strong labor market and steady wages. But they pulled back on spending in January after the holiday season splurge.

Walmart, based in Bentonville, Arkansas, is among the first major U.S. retailers to report quarterly results which could provide more light on how consumers are feeling, particularly after the government reported a significant decline in consumer spending last month.

Economists attributed part of the pullback to snowy weather conditions, but also believe that Americans may finally be buckling under higher interest rates and other financial burdens, which would have consequences beyond Walmart. Consumers account for roughly two-thirds of U.S. economic activity.

Walmart has used its clout to work with suppliers to manage inflation. CEO Doug McMillon told industry analysts Tuesday that general merchandise prices are lower than a year ago and even two years ago in some categories. It is mixed in the grocery, with eggs, apples and deli snacks cheaper than last year, and prices for asparagus and black berries rising.

Dry grocery and consumables like paper goods and cleaning supplies are up in the mid-single-digit percentages compared with last year and high teens versus two-years ago, McMillon said.

Walmart continues to cater to customers seeking necessities, but it's also drawing households that make more than $100,000 a year. Two thirds of Walmart's market share gain in general merchandise comes from that latter group.

Walmart earned $5.49 billion, or $2.03 per share in the quarter ended Jan. 31. That compares with $6.27 billion, or $2.32 per share in the year ago quarter. Adjusted earnings was $1.80 per share.

Sales rose 5.7% to $173.38.

Analysts were expecting $1.64 per share on sales of $170.85 billion, according to FactSet.

Comparable store sales — those from established stores and online operating over the past 12 months — rose 4%, slower than the 4.9% for the Walmart U.S. division in the previous quarter. They rose 6.4% in the second quarter. Global e-commerce sales were up 23%, compared to 15% in the previous quarter.

But the average ticket— how much shoppers spent per trip— slipped 0.3% in the latest quarter from a year ago even as the number of transactions rose 4.3%. It's good news that inflation is coming down, but that means Walmart and other retailers have to do more work to sell more items.

The company's global advertising business increased roughly 28% to reach $3.4 billion.

Walmart recently announced plans to build or convert more than 150 stores in the next five years, while remodeling existing stores.

That is a notable shift. In 2016, Walmart said it was slowing new store openings as it shifts some of its focus to online sales and technology to counter Amazon. Walmart hasn't opened a new store since late 2021.

But it's clear that Walmart is highly focused on stores and last month sweetened perks for its U.S. store managers.

Walmart said that starting with the company’s current fiscal year U.S. store managers would receive up to $20,000 in Walmart stock grants every year.

Walmart expects earnings per share to be in the range of $1.48 to $1.56 for the first quarter. Analysts were expecting a $1.60 per share. It anticipates net sales to increase 4% to 5%.

For the current fiscal year, Walmart said that it expects earnings for the current fiscal year to be in the per share range of $6.70 to $7.12. Analysts were expecting $7.06 per share, according to FactSet. The company expects sales to be up 3% to 4% for the year, slower than the previous year.

Walmart's share rose nearly 6%, or $9.51 per share, to $179.87 Tuesday.

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