Volta Inc. announced that all advertisers now have equal and complete access to the Volta Media™ Network's full range of programmatic inventory, regardless of which platform they use to buy media. This improvement upholds Volta's ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns. Equal advertiser access to Volta's inventory is made possible by the recently-announced mediation solution offered by Vistar Media.

Mediation allows Volta to automatically evaluate different advertisers' bids at the same time in a single, unified ad auction. Every advertiser now has the same opportunity to win a bid based on price, and display their ad on Volta's media screens, regardless of which programmatic buying solution they use. By providing equal and universal access, Volta's DOOH media is made more valuable to marketers, motivating them to incorporate it more frequently into media plans.