Virgin Media, one of the UK's leading entertainment and
communications companies, will be making the new Formula
1TM channel from Sky Sports available to Virgin Media
customers, ensuring they will be able to watch every
possible minute of the Formula 1TM Grand PrixTM 2012
season.
The new channel, Sky Sports F1TM, will join Virgin Media's
TV service from its launch in March. The channel will be
dedicated to comprehensive reporting of the world's
most prestigious and popular motorsport series, including
live coverage of every race, practice, and qualifying
session. Martin Brundle, David Croft, Georgie Thompson, Ted
Kravitz, Simon Lazenby, Natalie Pinkham and Steve Rider
will bring viewers all the news, views and live action from
the start of the new Formula 1TM season.
The channel will be added to the complete Sky Sports
package available through Virgin Media, alongside Sky
Sports 1, Sky Sports 2, Sky Sports 3 and Sky Sports 4.
Subscribers to this package will have the channel added
automatically at launch. Sky Sports News is separately
included in all pay TV tiers.
Cindy Rose, executive director of digital entertainment at
Virgin Media, said: "We're delighted to be able to offer
this new channel right from the off as it's certain to be
an exciting Formula 1TM season with a record number of
races and six former or current world champions racing for
the title."
Rob Webster, director of Sky's commercial group, adds: "As
the new home of the world's most exciting motorsport
series, Formula 1TM is going to get the full Sky Sports
treatment. Extending the distribution of our dedicated
channel is great news for all Sky Sports subscribers,
enabling millions of pay TV homes to enjoy the benefits of
our innovative coverage and investment in must-see
content."
All 20 Formula 1TM Grand PrixTM races will be live and
uninterrupted on Sky Sports F1TM with the BBC sharing live
coverage of 10 races. Sky is working to develop interactive
services for Sky Sports F1TM viewers on the Virgin Media
platform. Virgin Media is separately developing a BBC Sport
app for TiVo with the BBC.
The F1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD
CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of
Formula One Licensing BV, a Formula One group company. All
rights reserved.
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