Viewbix Inc. announced its partnership with Embassy Suites by Hilton Orlando Lake Buena Vista South, an upscale, all-suite hotel owned by Sierra Lodgings Inc., to enhance their video marketing strategies and drive results with interactive features and actionable insights. This collaboration enables Embassy Suites by Hilton Orlando Lake Buena Vista South to utilize the latest technology innovations to move customers through the sales funnel faster, make reservations and book corporate meetings and events. The Viewbix Studio provides a comprehensive understanding of campaign messages and scenes that resonate most with viewers. Several months into the program, Embassy Suites by Hilton Orlando Lake Buena Vista South is seeing a video click-through rate of 32% onsite, representing a 75% increase prior to the partnership with Viewbix. The Viewbix Studio also influenced the hotel chain’s video strategy. With 75% consuming the hotel chain’s video content on mobile, Viewbix incorporated click-to-call functionality into strategically placed calls-to-action within the videos, enabling viewers to call for more information and make bookings with just one touch. Viewbix’s partnership with Embassy Suites by Hilton Orlando Lake Buena Vista South began with an analysis of their video marketing program. Viewbix implemented calls-to-action within their videos that correlated with when consumers are most likely to make reservations, book meetings and events. The program, which is focused on increasing engagement and conversion through video, will expand to social media posts and travel and hospitality industry websites that drive traffic to the Embassy Suites by Hilton Orlando Lake Buena Vista South events website.