Nordic Entertainment Group AB (publ) announced that it will show live UEFA Champions League football on its Viaplay streaming service in Iceland from the 2021/2022 season. The three-year agreement sees NENT Group share the UEFA Champions League rights with Icelandic broadcaster Sýn and will bring Europe's premier club tournament to Viaplay viewers in Iceland for the first time. NENT Group has also acquired the Icelandic rights to the UEFA Europa League and UEFA Europa Conference League. From 2021 to 2024, Viaplay in Iceland will offer more than 60 live UEFA Champions League games every season. NENT Group and Sýn will have alternating first picks of matches from the initial group phase, the first knock-out round, the quarter-finals and the semi-finals. The 2021/2022 final will be shown by NENT Group, the 2022/2023 final by Sýn and the 2023/2024 final will be shared. NENT Group and Sýn will share the Icelandic rights to the UEFA Europa League and the UEFA Europa Conference League in the same way. NENT Group already holds the UEFA Champions League rights in Estonia, Latvia and Lithuania and in Denmark. In addition to UEFA Champions League, UEFA Europa League and UEFA Europa Conference League, NENT Group holds the Icelandic rights to football from the Bundesliga, Superliga, Scottish Premiership, Eredivisie, Allsvenskan, Division 1 Féminine, French Cup, CONCACAF Nations League, Copa América 2021 and FIFA World Cup 2022 African qualifiers. The company also shows Formula 1, NHL, IIHF Ice Hockey World Championship, UFC, Bundesliga handball, Major League Baseball and NASCAR.