Viant Technology Inc. announced the launch of the latest version of its AI Bid Optimizer, a significant upgrade to the AI-driven bidding solution offered within its demand-side platform (DSP). This update further demonstrates Viant's commitment to providing AI tools that help advertisers achieve superior results in their programmatic buying efforts. The upgraded AI Bid Optimizer is powered by a deep learning neural network trained on Viant's entire bid stream and is capable of processing millions of requests per second.

In a test earlier this year using a control framework, Viant's next gen AI Bid Optimizer demonstrated a 100% performance improvement over its predecessor. Viant introduced the first version of AI Bid Optimizer last year, which quickly revolutionized marketers' capabilities to achieve better bid price discovery, real-time data processing, and predictive ad performance capabilities. As a buy-side only platform, Viant is committed to securing the most efficient rates for its advertisers, many of which are focused on delivering strong return on investment for their campaigns; this updated model to AI Bid Optimizer enables clients to maximize their advertising efficiency and effectiveness.