UMeWorld Limited announced that it has entered into a strategic alliance, with MINISO, one of China's fastest-growing household goods retailers with total sales of USD 2.6 Billion in 2018. Since its founding in 2013, by adhering to the business philosophy of 'High Quality and Affordable Price' and through the transformation of the supply chain, MINISO has developed a unique and novel business model in the retail space. It has opened more than 3,500 stores worldwide, with one billion visits and 300 million purchases having been made by its guests. MINISO is considered to be the representative enterprise in the new retail era, with an impressive speed of expansion. Through this cooperative association, UMeWorld plans to bring Proud Kids, its newly acquired online Junior English language training brand, to MINISO's millions of online fans and customers. As part of this partnership, MINISO will launch a series of copyrighted 'Proud Kids' picture book sets in 2,000 of its stores throughout China. Each Proud Kids picture book set, which is designed to engage children between the ages of three and nine years, comes with two complimentary online trial English instruction lessons. The picture books target three different academic levels - Level K, Level Lower school and Level Intermediate school. The books, through pictures and audio, explore facts about animals, their names, the sounds they make, the foods they eat, their daily activities and where they live, all in a kid-friendly, captivating format. The two complementary live instruction sessions are designed as a learning extension of the book set. Customers read the books and the audio materials as a warm-up to the online sessions. Then, they practice the English language subject matter, in real time, with online English teachers. The Company expects that upwards of 5% - 8% of book purchasers will enroll in the full 120-session, award-winning Proud Kids' instructional package, retailing for RMB 6,696 (USD 971). This cooperative arrangement will allow Proud Kids to extend its reach beyond its existing market in several northeastern cities to all major cities throughout China. The agreement also offers MINISO the opportunity to invest up to RMB 20 million (USD2.9 million) into the Company, to facilitate UMeWorld's up-listing to Nasdaq, as soon as practicable.
UMeWorld, Limited is a holding company. The Company operates as an Internet technology company with a focus on the kindergarten-to-grade-12 (K-12) education market in China. UMFun, its K-12 product, is a cloud-based, adaptive learning and assessment platform that analyzes and adapts to a student's performance and personalizes the delivery of educational items in accordance with the student's learning needs. The UMFun's off-school version is made available to Chinese K-12 students through China Mobile. As of September 30, 2016, the Company's UMFun was available to China Mobile's subscription-based AND! Education platform in the Shanxi, Guangxi, Guizhou and Guangdong provinces, servicing over 16,000,000 paid subscribers. Its AND! Education platform is used primarily by teachers, students, parents and schools across the provinces that China Mobile services. As of September 30, 2016, the AND! Education platform had over 90,000,000 paid subscribers system-wide.
UMEWORLD LIMITED 
