Provence Beauty announced its debut at Ulta Beauty. The launch marks Provence Beauty's retail debut and first foray into the U.S. beauty market. With Ulta Beauty's wide-reaching platform, the brand aims to provide a modern and simplified approach to clean, vegan and sustainable French skincare staples at an accessible price point of $25 or less.

The Provence Beauty lineup features 11 products including moisturizers, serums, masks, cleansers, a toner and an eye cream, which can be used individually or as part of the brand's curated AM and PM skincare routines. While each product contains unique ingredients, all formulas feature the proprietary Provençal Complex, which nourishes, plumps, smooths and brightens skin, due to a unique blend of ingredients derived from the south of France. In addition to innovative ingredients, design and its overall accessibility, Provence Beauty has put a strong emphasis on sustainability and proudly certifies within Conscious Beauty at Ulta Beauty, an initiative highlighting brands that are vegan, cruelty free, feature clean ingredients, have sustainable packaging, and leave a positive environmental impact.

All products are manufactured at the brand's own facilities in Los Angeles, which lends itself to better-quality products.