TV2U International Limited announced it has entered into a commercial licensing agreement with Africa Enterprise Media Group to launch and market its leading edge video content delivery platform under the brand name "TV2U Africa". From commencement, AEMG will have exclusive rights to utilise the TV2U platform and brand in South Africa and to promote the TV2U platform and brand on a non-exclusive basis across the rest of Africa and the Middle East. Subject to performance, AEMG may be offered exclusive rights to promote the TV2U platform and content in other countries across the region. Under the terms of the licensing agreement, TV2U and AEMG will operate a revenue share model. This will extend to net revenue and also additional revenues generated through the deeper user- level advertising that is capable via TV2U's platform and leading edge digital analytics capability. The commercial licensing agreement will run for an initial 36-month period, with an option for a further 36-month term. Further extensions will then be by agreement of the parties. The licensing agreement also allows AEMG to act as a regional reseller of TV2U's technology.