Tips Industries Limited announced that the Board of Directors of the Company in its meeting held on September 25, 2023, has considered and approved the appointment of Mr. Hari Nair as a Chief Executive Officer (KMP) of the Company with effect from October 1, 2023. Mr. Hari Nair has 25 years of overall experience, of which last two decades in the music ecosystem and earlier in IT services, starting from music distribution companies like Soundbuzz & Mauj Mobile, to leading digital business for a global music company like Sony Music India. He led new business development and digital transformation at PPL (India).

His last global multi-regional exposure was in ByteDance while launching their music streaming service Resso first in India. He has worked as Head ­SoundOn aka Artist Services (Middle East, Africa, Turkey and South Asia) in ByteDance Ltd, from January 2023 to till recent past. He was responsible for P&L of SoundOn, a distribution platform by ByteDance for Musicians in the region.

He worked towards increasing trust in the region for TT & SoundOn, thus positively impacting market share of SoundOn. Earlier that, he worked as head of Digital Music (South Asia [India++], Middle East and Africa), where he was responsible for Music Partnerships, commercials and strategy, across TikTok, Resso, Capcut etc. Earlier to ByteDance, he worked as Chief Digital Officer at Phonographic Performance Limited.

He has also worked for Sony Music Entertainment India Pvt Ltd. as Director - Digital Business Development & Commercials from July 2013 till July 2018. Before Sony Music Entertainment India Pvt Ltd, he has given his service for Mauj (People Infocomm Ltd), Comviva Technologies Ltd, Soundbuzz India Pvt Ltd. Motorola Group Company between July 2005 to July 2013. Joining ByteDance in 2019, Hari led the South Asia region for music partnerships and licensing for all ByteDance which gave him a multi-regional exposure in ByteDance ecosystem, launching their music streaming service Resso first in India, and the overall experience with apps like TikTok, Helo, Capcut, etc.

Further, Hari was entrusted with a larger multi-region role (Middle East, Africa, Turkey and South Asia) for Artist Services division at TikTok, where he was primarily responsible for launching SoundOn (music distribution service), driving the business P & L for the region and also ensuring support for local artist /music labels. His music journey started with Asia's first online music store "Soundbuzz", which was acquired by Motorola. Prior to his long innings in the music arena, Hari also worked in the IT services industry.