- Key trends reveal how the online education landscape is shifting — and how creators can embrace this change to drive growth
- Report finds that 92% of people dedicate at least one hour per month to learning digitally, an increase from 2023
- Report combines survey data from over 2,500 respondents and unique insights from expert creators, including
Jon Youshaei
The report uses consumer survey findings from over 2,500 Americans and expert creator insights to predict trends in the online learning industry and wider creator economy. After a year of massive shifts across the technology sector and the wider economy, the data reinforces the message that online learning is growing and offers financial stability for a consistently increasing body of creators.
The key trends highlighted in this year's report include:
- AI isn't destroying online education; it's increasing creator productivity
- Downloadables emerge as the quickest path to creator monetization
- All platforms become learning platforms
- Private communities provide welcome respite from social media fatigue
- The creator economy is no longer monopolized by a younger demographic
Among the many data points in the report, key findings include:
- 92% of people dedicate at least one hour per month to learning digitally
- 62% of people say they're more interested in creators who make digital content for educational purposes than entertainment purposes
- Almost one out of every five people (19.2%) between the ages of 41-56 consider themselves digital creators. This is up 16% since last year
"The consumer insights that form the foundation of our latest report should be very reassuring and invigorating for creators," said
Within the report, popular creator and former YouTube and Instagram employee
For more trends in digital learning, key research findings, or insights from expert creators, you can access
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This news release includes forward-looking statements and forward–looking information within the meaning of applicable securities laws ("forward-looking statements"). Often, but not always, forward–looking information can be identified by the use of words such as "trends", "plans", "is expected", "expects", "scheduled", "intends", "contemplates", "anticipates", "believes", "proposes" or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-looking statements in this report include statements regarding industry trends; growing demand for online learning, growth in our industry; addressable markets for our solutions; capturing market share; advances in and expansion of our offered platform service and the anticipated benefits of Communities and their features for the Company's customers. Such statements and information are based on the current expectations of
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