National Amusements Inc. announced that they have reached a multi-year agreement with The Coca-Cola Company. Coca-Cola will serve as the exclusive soft drink provider at all 29 of its U.S. theatres, which operate under the Showcase, Multiplex, Showcase SuperLux and Cinema de Lux brands. The companies will also partner on various cross-promotional programs throughout the year, spotlighting new products and blockbuster films.