Godfather Media, Inc. announced that it has launched a professional athlete and coach representation agency, Elite Representation Associates (ERA). ERA is an agency committed to the professional and personal development of its clients. Honesty, integrity, loyalty, and professionalism are key components of ERA's service. The current client roster of ERA includes professionals with both Major and Minor League Baseball experience. The agency will also serve as advisors to student athletes entering Major League Baseball via Rule IV Amateur Draft each June. ERA is the means professional athletes and coaches use to address their business transactions off the playing field. ERA athletes have many of the field responsibilities that interfere in their athletic careers, including: travel schedules, being away from home for extended periods, workouts and meetings. ERA's goal is to give its clients the ability to focus only on their on-field performance. ERA's services include, but not are limited to 24 hour availability, appearances, contract negotiations, draft preparation, equipment contracts (endorsements) and disbursement, financial management & planning (outsourced), marketing and salary arbitration.