27 April 2016

The Brighton Pier Group PLC

Completion of Acquisition

Readmission of the Enlarged Group to trading on AIM

The Brighton Pier Group PLC ('Brighton Pier Group', the 'Company' or the 'Group'), the owner of Brighton Pier and a portfolio of premium bars in the UK, is pleased to announce the admission of its Enlarged Share Capital to trading on AIM. Dealings will commence at 8.00 a.m. today under the ticker symbol AIM:PIER.

This follows the successful acquisition of The Brighton Marine Palace and Pier Company by Eclectic Bar Group Plc, the agreement of new £13 million debt financing with Barclays Bank plc, the renaming of the Company as The Brighton Pier Group PLC, and a placing of15,454,546 New Ordinary Shares at the Placing Price of 55pto raise approximately £8.5 million (gross) for the Company, which also complete today. In addition, a further 1,853,795 Sale Shares have been sold by the Selling Shareholder, Reuben Harley, at the Placing Price pursuant to the Placing.

The Acquisition transforms the Company's business base and represents the first stage in the next phase of the Company's development, as the Group aims to create a growth company operating across a diverse portfolio of experiential leisure and entertainment assets in the UK. Brighton Pier is a profitable, cash-generative, iconic seafront visitor destination and entertainment venue attracting a broad customer base. It is estimated that the Pier attracts approximately 4.5 million visitors per annum, making it the UK's fifth most popular destination by visitor numbers.The Acquisition is expected to be immediately earnings enhancing.

Terms used in this announcement shall have the meanings given to them in the Company's admission document dated 8 April 2016 unless otherwise specified.

Enquiries:

The Brighton Pier Group PLC

Luke Johnson, Executive Chairman

Tel: 020 7016 0700

John Smith, Chief Financial Officer

Tel: 020 7376 6300

Panmure Gordon (UK) Limited(Nominated Adviser & Joint Broker)

Tel: 020 7886 2500

Corporate Finance

Andrew Godber / Atholl Tweedie / Duncan Monteith

Corporate Broking

Charles Leigh-Pemberton

Arden Partners plc(Joint Broker)

Tel: 0207 7614 5900

Corporate Finance

James Felix / Benjamin Cryer

Corporate Broking

Ed Walsh / Jonathan Keeling

Maitland(Financial Communications Advisers)

Tel: 020 7379 5151

James Devas

Robbie Hynes

Website:www.brightonpiergroup.com

Eclectic Bar Group plc issued this content on 27 April 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 27 April 2016 07:38:09 UTC

Original Document: http://irservices.netbuilder.com/ir/ecelectic/newsArticle.php?id=1804904&ST=PIER