The Beauty Health Company announced the launch of its first direct-to-consumer (DTC) sales channel on Chinese e-commerce platform Tmall, the world's largest third-party online and mobile commerce platform. On the Hydrafacial Tmall store, consumers can select from multiple luxe skin health treatment packages and redeem their purchase with any of a list of verified local Hydrafacial providers. The Hydrafacial Tmall stores is the brand's first direct-to-consumer e-commerce presence, extending its omni-channel sales approach that aims to reach consumers wherever they seek beauty and aesthetics experiences: in medical offices; medspas; hospitality locations, including hotels and gyms; in retail leaders like Sephora; and now, online.

Hydrafacial is one of the first aesthetics treatment offerings on Tmall, as consumer interest grows for products and treatments that boost skin health. Tmall has expanded its beauty offerings in recent years, contributing to the growth of beauty e-commerce in China overall.