Teradata Corporation announced the availability of the first integrated CSP framework to provide a 360-degree view of customers -- leveraging both conventional transaction data and granular, detailed interaction data. The Teradata CSP Next Generation Analytics Framework enables Communications Service Providers to gain useful new big data analytic insights into customer behavior and product preferences through visibility to ALL data interaction. This includes granular information from a CSP's services, network, devices, location, social networks and a CSP's digital marketing and ecommerce interactions with a subscriber.

With this deep data visibility into customer behavior, CSPs can better create new services and monetize existing infrastructure, processes and data for more personalized, compelling customer experiences. The result is unique, one-of-a-kind market advantages, while improving OPEX (operating expense) and CAPEX (capital expense) performance. Teradata's CSP Next Generation Analytics Framework takes advantage of partner capabilities such as Guavus' SevenFlow, its marketing decisioning application, which provides deep insight into subscriber behavior and data usage.

Together with accelerated deployment of the Teradata(R) Unified Data Architecture(TM) - which captures and analyzes both structured and multi-structured data -- the Next Generation Analytics Framework can drive unprecedented business and market insight that competitors cannot replicate. Teradata's UDA architecture embraces Hadoop and Aster's SQLMapReduce platforms for quick analysis of multi-structured data. In addition, CSPs can leverage new capabilities from Teradata's Communications Logical Data Model (cLDM), which is a key to providing optimally integrated data.

The cLDM serves as a map to a CSP organization's information. It represents enterprise data, data relationships, topic areas and business rules and helps CSPs define how different types of data relate to each other. The cLDM map would organize data pertaining to social media/networks, multi-structured data, set top box analytics (where relevant), multimedia, geospatial, advertisement, ecommerce and web intelligence.

Also available with Teradata CSP Next Generation Analytics Framework is a full range of Integrated Marketing Management software from Aprimo, which gives CSPs the power of rapid marketing deployment, so analytic insights can be executed upon in near real-time. For example, if a CSP notices that subscribers are having network issues, CSP analysts can use Aprimo marketing tools to trigger a campaign to quickly contact customers with appropriate messaging.