Teads announced the hire of Todd Tran as Global SVP of Programmatic and Mobile. The former Managing Director of International at Millennial Media's Platform business will lead Teads' supply-side platform, exchange and mobile offerings, helping publishers open up new video advertising inventory. Todd brings significant experience to drive Teads' growing mobile and programmatic operations.

Prior to his role as Managing Director of International at Millennial Media, his 14-year career in digital and mobile advertising included serving as Apple's iAd EMEA General Manager and EMEA Managing Director of Joule, WPP's mobile advertising business. Todd will be reporting to Christophe Parcot, Teads COO and based in Teads London office.