Teads reported a partnership with MPublicite-RegieObs, to deliver outstream video advertising to audiences across their premium digital news properties. The company noted that MPublicite-RegieObs will leverage its SSP (supply-side platform) to drive increased revenue from video advertising on their digital properties. Teads announced that it will be the exclusive advertising provider for outstream video advertising formats including Teads' inRead format, which places video advertising within editorial content and inBoard format, which opens at the top of a web page.

Both of these formats, which are built for desktop and mobile, use view-to-play technology so the video only plays when it is visible on the screen. Teads reported that the news sites included in this exclusive agreement are Le Monde, L'Obs, Telerama, Courrier International, Rue89, Le Huffington Post and Challenges, which join Teads' premium global network including The Guardian, The Telegraph, The Washington Post, Die Welt, ABC, La Repubblica, O Globo and Nikkei in Japan.