* With an omnichannel offering, T-Mobile Advertising Solutions transforms the way brands reach their target audience, giving advertisers a next-level way to engage with consumers
"T-Mobile has a simple mission: Be the best in the world at connecting customers to their world," said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. "T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers."
Currently, the advertising industry is facing a perfect storm. Consumers see several thousand more ads than they did two decades ago, yet 80% of
Enter T-Mobile. As one of the nation's biggest advertisers, T-Mobile is intimately aware of these pain points and in a unique position to change the tide with products built by marketers for marketers. T-Mobile can execute an omnichannel approach where virtually every screen, every interaction, can become a chance for a genuine connection between a brand and a consumer.
Reaching 240M+ Consumers Across Screens
T-Mobile has built a multichannel offering that can help advertisers reach audiences almost anywhere with relevant ads, thanks to a powerful suite of digital out of home (DOOH), mobile and CTV offerings. Here's what's new:
* T-Mobile's in-store RMN will give advertisers unprecedented access and reach. Brands will be able to target more than 20,000 screens in more than 11,000 T-Mobile and Metro by T-Mobile retail locations nationwide. That's just the first step as T-Mobile is also committed to expanding its RMN to other retailers. Combining DOOH solutions like the RMN with T-Mobile's growing rideshare solutions, the reach for advertisers is 58 million per month!
* T-Mobile is adding streaming media company, Plex, as a new partner to expand CTV reach. Plex combines free, ad-supported TV with ad-supported video on demand to reach more than 22 million monthly active users globally. Advertisers can leverage T-Ads insights and audience data to bring relevant ads to those customers on Plex while they enjoy a specialized T-Mobile experience - think tailored free content like movies, binge-able series, news, and more!
* Exclusive access to T-Mobile Tuesdays. By enabling brands to advertise through T-Mobile's much-loved loyalty program through the T Life app, there's an opportunity to boost conversions by directly reaching over 7 million monthly T-Mobile customers with amazing deals and perks!
Powering Targeted, Relevant Ads
Thanks to T-Mobile's Magenta Advertising Platform, advertisers have the tools they need to drive better outcomes and connect with the right audience on the right screen in a cookie-less world. The platform is built to deliver interest-based audience profiles -- like fitness enthusiasts or coffee connoisseurs -- using insights from T-Mobile's privacy-safe, first-party data. T-Mobile aggregates app ownership and app engagement data into anonymized audience segments that help advertisers gather insights, deploy campaigns and measure impact. It's all done with a privacy-first approach to ensure trust and brand safety. T-Mobile's relationship with customers is consent-based, privacy-first and respect-driven. Customers have control over their data and can opt-out of T-Mobile's targeted advertising program at any time using T-Mobile's Privacy Dashboard.
Powerful Results
Already T-Mobile Advertising Solutions is delivering powerful results. A food delivery app tapped into T-Mobile's first-party audience data to deliver incremental audiences within an omnichannel video campaign. To extend the life of their
For more information on how brands can give their audiences a better advertising experience, visit https://www.t-mobile.com/advertising-solutions.
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