Supreme outlined a series of proactive measures within the Group's owned-brand vaping products to seek to mitigate the growing rise of underage vaping as well as reduce the environmental impact of disposable vapes. Supreme announces the following proactive measures over the coming months, which it believes should be adopted across the UK vaping market: Plain packaging: Packaging across its entire 88vape range, from disposables to 10ml liquids, will be immediately assessed to ensure the use of colour is very limited (used only to differentiate one stock item from another) and the packaging is plain and uniform. Supreme does not use images, cartoons or characters on its packaging.

Discontinue all bright coloured disposables: The Company's 88vape disposable range will be switched to either plain black, white or grey hardware with any bright colours discontinued at the earliest opportunity. Age-appropriate flavours only: The naming conventions of all flavours across the 88vape range will be simplified, for example "Peach Dream" will be become "Peach" and "Sweet Strawberry" will become "Strawberry" to reduce the shelf appeal for underage vapers. Any flavours which are likely to be more appealing to underage vapers will be removed entirely from the range.

To trade only with retailers with age robust verification: Supreme will increase its 'pre-order' due diligence on all retailers and e-tailers in its network to ensure they expressly confirm that they have robust age verification protocols in place. Supreme will no longer trade with those that cannot comply with this requirement. Responsible location of products in store: Supreme will strongly recommend to all retailers that their Vaping products should not be located close to confectionery and will work with retailers to find a suitable location in store to avoid underage vapers from coming into contact with vaping products.

Vape disposal bins in store: Supreme is currently rolling out vape disposal units across the entire estate of its larger customer, B&M Retail, in a bid to encourage more responsible disposal of the single use devices. Government co-operation: Supreme will continue to cooperate with the government in all its efforts to combat underage vaping and would welcome further legislation of the industry, such as those proposed by the Vaping Industry Association who argue that the sale of vaping products should be licenced with substantial fines for those retailers that are found to be selling vapes to underage individuals. Industry co-operation: Supreme will encourage other vape brand owners that they work with to follow suit.