StrongPoint ASA announced the appointment of British national Chris Mackie as the Managing Director and Senior Vice-President for e-commerce with responsibility for global growth. Chris Mackie was previously Global Vice President - Customer Success at Metapack and has over 20 years of experience of working for global software companies. For the last 12 years he has led and grown organizations spanning supply chain, retail, workforce, e-commerce and delivery management for companies such as Metapack, Oracle and Blue Yonder.

At Oracle Chris Mackie led the Oracle Commerce Practice in EMEA responsible for eCommerce and Order Management. At Blue Yonder he built a multi-country organization focused on their market leading Warehouse Management System used by grocers, retailers, brands and 3PL's in both non-automated and automated warehouses. Chris Mackie also joins StrongPoint with first-hand experience of retail having worked in stores, regionally and in Home Shopping for a major UK grocery retailer.

Chris Mackie will start in his role in mid-January 2022. He will join the Executive Management Team of StrongPoint and will be based in the UK.