StartMonday Technology Corp. announced the launch of a no-subscription, pay-as-you-go service for employers, effectively opening the door to a whole new segment of customers in Europe and North America. The service adds a job promotion shopping cart that is seamlessly integrated with StartMonday’s applicant tracking system (ATS) and facilitates job posting to a large selection of popular job sites and social media channels. Employers require no contract and can pay by credit card upon job posting. Job promotion is a critical activity for busy employers who spend most of their recruiting budgets on job advertising versus a small proportion of their budget on recruiting tools. In fact, according to Talent Tech Labs in New York, employers spend $2bn per year on recruiting tools and ten times this amount on job advertising every year. Many regional managers in StartMonday’s target industries - hospitality and retail - tend to use recruiting tools intermittently. They might have a new hotel opening next month or a quick hire to replace a receptionist now, and next month they are back to focusing on guest satisfaction or customer experience. The quick set-up and low-cost of new service is designed to suit their specific recruitment needs.