Seattle's Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products, giving coffee drinkers even more ways to sip a great cup of Seattle's Best Coffee(R) at home. Building on recent success down the aisle with roast & ground (R&G) packaged coffee, Seattle's Best Coffee is entering two new coffee categories: the $1.8 billion U.S. single-serve coffee category and the $740 million instant coffee category. Appearing on shelves at grocery and mass retailers this month, Seattle's Best Coffee is now available in single-serve K-Cup(R) packs, two new roast and ground medium roast blends, House Blend and Breakfast Blend, and café-inspired at-home Instant Lattes.

The Seattle's Best Coffee signature smooth taste profile has been developed with customers in mind and by more than four decades of coffee credibility. As coffee drinkers look for convenient at-home coffee options, Seattle's Best Coffee is creating even more possibilities to make a great cup of coffee at home. In fact, the availability of K-Cup(R) packs, in addition to frozen coffee blends and instant coffee, marks the third time the brand has entered a new at-home coffee category in the past six months.

The single-serve coffee category has witnessed significant growth over the past year, reaching $1.8 billion. Arriving on grocery and mass retailer shelves in March, the Seattle's Best Coffee K-Cup(R) Portion Packs for the Keurig(R) Single Cup Brewing system come in five varieties of medium roast blends: Signature Blend 3, House Blend, Breakfast Blend, Very Vanilla and Toasted Hazelnut. The suggested retail price is $7.99 for a pack of 10 or $10.99 for a pack of 16.

Seattle's Best Coffee(R) packaged R&G, frozen, instant, and single-serve coffees are available in more than 20,000 locations, including most U.S. food, drug and mass retailers (Walmart, Target, Sam's Club, Costco, Safeway, Kroger and more).