Biggby Coffee, a 340-unit
"Its emphasis on being mission-driven and delivering a custom-crafted consumer experience is what makes Biggby Coffee so unique," Waits said in a company press release. "We offer a combination of great coffee and friendly service in a simple and unpretentious way that, I think, is really consistent with what consumers want today."
Just as the chain offers customers coffee however they want it, Waits' marketing strategy will take a similar approach. By leveraging personalized digital marketing and a social media presence, the brand will be able to connect with its customers how and where they prefer.
"Personalized digital marketing delivered through an app is a perfect way to be able to extend the 'any way you want it' conversation that we have in our stores to deliver a great customer experience outside of the stores as well," she said in the release.
"Michele brings a remarkable professional history to the team,"
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