Southern Cross Media Group Limited (ASX:SXL) in talks to sell northern NSW regional television operations to WIN Corporation Pty Limited. The two media companies revealed on January 30, 2017, they had entered formal negotiations for Southern Cross to buy WIN’s i98FM radio station on the south coast of NSW and for WIN to buy Southern Cross’s northern NSW TV assets. It is understood the negotiations started in late December 2016, with sources saying Southern Cross is eager to conclude the talks before it posts its half-year results on February 23, 2017. The deal would see Southern Cross acquire WIN’s i98FM Wollongong radio station, WIN Radio Pty Ltd. It is understood WIN is being advised by KPMG and Southern Cross is using The Luminaires Group Inc.