Sonic Automotive Names Dino Bernacchi as Chief Marketing Officer for Echopark Automotive
October 04, 2021 at 06:55 am
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Sonic Automotive, Inc. announced the appointment of Dino Bernacchi as Chief Marketing Officer of EchoPark Automotive, the Company’s growing nationwide pre-owned vehicle segment, effective October 4, 2021. Bernacchi joins EchoPark Automotive after most recently serving as the Senior Vice President of Marketing for the Cleveland Browns NFL franchise. He has 20 years of experience in the automotive industry, having led marketing and branding teams at General Motors, Harley-Davidson, and Mazda.
Sonic Automotive, Inc. is an automotive retailer in the United States. The Company operates through three segments. The Franchised Dealerships segment provides comprehensive sales and services, including sales of both new and used cars and light trucks; sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs, and paint and collision repair services, collectively, Fixed Operations; and arrangement of third-party financing, extended warranties, service contracts, insurance, and other aftermarket products, collectively, finance and insurance (F&I) for its guests. The EchoPark segment sells used cars and light trucks and arranges third-party F&I product sales for its guests in pre-owned vehicle specialty retail locations. The Powersports segment offers guests sales of both new and used powersports vehicles, such as motorcycles, personal watercraft, and all-terrain vehicles; Fixed Operations activities; and F&I services.
SONIC AUTOMOTIVE, INC. 
