Sonasoft Corp. announced that its artificial intelligence solution, NuGene, was selected to power a new AI marketing platform by Cognitive ROI. This marketing ROI tool leverages the unique capabilities of NuGene to deliver marketing ROI improvements of 20-30%. Marketing is critical to the success of many businesses. But marketing is also somewhat of an art that is hard to analyze. Understanding where to spend money on the maximum return is essential. This is incredibly hard to do, even at a macro-scale. But what if could predict exactly which channels will perform best? Cognitive ROI uses Sonasoft’s NuGene AI platform to create POEM. POEM (from the acronym for plan, optimize, execute, and measure) allows to model marketing ROI based on past performance. It uses Sonasoft’s advanced AI to incorporate historical data, current trends, and expert knowledge of the market. POEM’s marketing planning module allows to determine the best marketing mix to achieve the desired ROI for a given investment. It allows to drill right down to the specific channel and perform “what if” analysis to see the impact of specific spending decisions. POEM is unique because it leverages NuGene from Sonasoft. It couples this with marketing-specific data models and human expertise. The result is it is consistently able to outperform more traditional AI solutions for marketing ROI.