Norwegian learning platform company Kahoot has acquired
Kahoot is paying
This year,
Kahoot CEO
Kahoot is on a mission to make learning awesome by empowering all educators, teachers, students, and employees to unlock their full learning potential through its learning platform. In the last 12 months, more than one billion participating players in over 200 countries attended over 200 million Kahoot sessions. The acquisition of Drops is part of Kahoot!'s strategy to expand into new areas of learning and make Kahoot a trusted destination for all learners, whether at school, work or home.
Drops is in 250 countries.
Above: Drops is in 250 countries.
Image Credit: Drops
Language learning has exploded due to globalization as well as, more recently, due to the surge in e-learning as businesses and schools adapt to remote learning. As a result, the global digital language learning market size is expected to reach more than
Kahoot was started in 2013. Farkas and cofounder Mark Szulyovszky, who started Drops in 2012. Farkas is from
'I realized that you need to pick up languages in order to have a decent shot at the global marketplace,' he said. 'I realized that the foundations of language learning are the core vocabulary and building consistency. Language learning is a marathon, not a sprint. You get confidence by learning the building blocks. I couldn't find a really good tool to build these foundations.'
The duo spent 18 months on an app they called Learning Visible. It didn't work.
'The retention was not there,' Farkas said. 'It wasn't sticky enough. People were not using it on a daily basis. We worked on it for one-and-a-half years, and we pulled the plug.'
They started again from scratch. This time, they borrowed from gaming by making the lessons just 5 minutes a day, about the same amount of time people play mobile games like Supercell's Clash of Clans. They built Drops within six months. After they debuted the game in 2015, Apple featured it in
Drops netted more than 900,000 downloads in its first year. It kept growing, and an Android app followed in 2017. The company has grown to about 23 people, and its downloads have accelerated every year.
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