Snowflake Inc. (NYSE:SNOW) is in talks to acquire startup Reka AI, Inc. for more than $1 billion, expanding the software maker?s effort to offer generative AI capabilities, according to people familiar with the matter. Reka AI makes large language models ? software trained on massive swaths of the internet that can be used for a range of tasks, such as captioning images or as a customer-supported chatbots.

The startup was founded in 2022 by researchers from Alphabet Inc.?s Google and Meta Platforms Inc. It was valued at about $300 million in a 2023 investment round, which included funding from Snowflake?s venture arm, according to a Reuters report. Snowflake makes tools to organize and analyze data in the cloud and sees generative AI, which produces text, voice or images in response to users? prompts, as an accelerant to its business.

It released its own large language model, Arctic, in April. The company also lets customers use third-party AI models, such as those from Reka, on their data within Snowflake. The discussions may not result in a deal, according to the people, who asked not to be identified because the talks are private.

A Snowflake spokesperson declined to comment. Reka couldn?t be reached for comment.