SiteMinder announced the appointment of Dean A. Stoecker as an independent non-executive director of the Board, effective 15 September 2022. Dean is an American entrepreneur and businessman, who in 1997 co-founded a company, known as the software giant Alteryx. Alteryx is the leader in automating analytics and data-driven business processes, playing a key role in making data-driven tools accessible at all levels of the world's leading organisations.

Dean is currently Alteryx's Executive Chairman and was previously its Chief Executive Officer. Before founding Alteryx, Dean was Director - Enterprise Solutions at Integration Technologies Inc, Principal at Donnelley Marketing Information Services, Vice President - Sales at Strategic Mapping Inc, and Regional Manager - Sales at Dun & Bradstreet. Dean received a bachelor's degree from the University of Colorado, and an MBA from Pepperdine University.

He resides in Colorado Springs, Colorado. With his strong entrepreneurial and growth background, Dean's appointment as an independent non-executive director adds further diversity to SiteMinder's Board.