Sinclair Broadcast Group Inc. announced that Rob Weisbord has been named head of a newly-created Digital Interactive Business Unit. Mr. Weisbord will report into David Smith, President and Chief Executive Officer, and David Amy, Executive Vice President and Chief Financial Officer, of Sinclair. Mr. Weisbord will be responsible for all web/mobile app/social media creation, interaction of the unit with news and television station platforms, revenue generation, and exploring strategic partnerships or potential related acquisitions.

Mr. Weisbord has served as Vice President of New Media for Sinclair since 2010.