Shift4 Payments announced that it is rebranding its eCommerce platform as Shift4Shop. The company also announced an innovative new pricing model that provides its premium eCommerce services at no charge when merchants use the company’s payment processing solution. Shift4Shop, previously known as 3dcart and acquired by Shift4 in November 2020, is a eCommerce platform serving businesses of all sizes in a wide range of industries across the globe. The company provides everything a business needs to build a secure eCommerce website and start selling products or services online. This turnkey eCommerce experience includes a robust website builder, product and order management, customer marketing tools and more. Customers can choose from dozens of professionally designed, industry-specific templates, all of which are mobile-friendly, SEO-optimized and highly customizable. The platform encompasses hundreds of best-in-class features including social media marketing, SEO tools, and an expansive marketplace ecosystem of third-party developers, experts and affiliates. Similar solutions from competitors can cost nearly $300 or more per month, but Shift4Shop has upended the traditional tiered billing model and will offer all of the platform’s premium features at no cost when Shift4’s payment solution is used. This unique pricing approach eliminates a sizeable expense for eCommerce merchants, providing a meaningful boost to their bottom line.
Shift4 Payments, Inc. is engaged in commerce-enabling technology. The Company is an independent provider of software and payment processing solutions in the United States based on the total volume of payments processed. Its payments platform provides omnichannel card acceptance and processing solutions across multiple payment types, including credit, debit, contactless card, Europay, MasterCard and Visa (EMV), QR Pay, and mobile wallets, as well as alternative payment methods, such as Apple Pay, Google Pay, Alipay and WeChat Pay. Through its proprietary gateway, its payments platform is integrated with over 500 software suites. In addition, it enables connectivity with payment processors, alternative payment rails and many different payment devices. Its suite of technology solutions includes SkyTab POS, VenueNext, Lighthouse, SkyTab Mobile, The Giving Block, Shift4Shop, and Marketplace. Its SkyTab POS offering helps its merchants scale their business and improve operational efficiency.