Enterprise Rent-A-Car has announced the appointment of its third European franchisee this year, Sfakianakis Group, as yet another step in its commitment to establish the brand as a global car rental provider. Following Enterprise Rent-A-Car's recent expansion into France, Spain, Portugal and Italy, and combined with its established presence in the UK, Ireland and Germany, this latest agreement in Greece will give the brand access to countries that together represent almost 90% of the European rental market. With Sfakianakis Group receiving territorial franchise rights across other contiguous countries in South Eastern Europe, the relationship also opens the door to further expansion.

Other territories covered include Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, the Former Yugoslavian Republic of Macedonia, Moldova, Montenegro, Romania, Serbia and Slovenia.