(Alliance News) - Seeen PLC on Thursday announced a three-year partnership with rugby league, London Broncos.

The London-based social media services firm will provide London Broncos with its video commerce and engagement platform to the rugby league,on the London Broncos website.

"Videos on the London Broncos website will drive interactive engagement for fans on all devices, allowing viewers to access the video content that they want to see, together with opportunities for fans to learn more about players, the club and opposition as they watch, or to subscribe for Broncos offers, purchase tickets and kit," Seeen said.

Chief Executive Officer Adrian Hargrave commented: We are delighted to partner with London Broncos as their website and video commerce provider. This is a particularly exciting time for SEEEN to partner with the club, as they establish themselves in Super League at the beginning of IMG's ownership, which should continue to drive digital engagement."

Shares in Seeen were down 6.8% at 5.01 pence each in London on Thursday afternoon.

By Sabrina Penty, Alliance News reporter

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