SCOUT GAMING GROUP AB Sunbet is a highly prominent, licensed gaming operator with operations spanning multiple brands and verticals and soon across numerous African countries.
Scout will supply a fully localised range of its products including Fantasy sports and sportsbook cross-sell as well as user acquisition and retention tools, to be deployed across multiple Sunbet properties.
Scout’s Fantasy sports products will provide Sunbet with a differentiated product vertical that will have great appeal to existing and new users by providing new and exciting content for the most passionately followed sports and leagues across the world. Game mechanics will also be optimised to ensure the product closely matches the specific preferences and demands of Sunbet’s regional audiences.
The contract consists of a fixed component and a variable component based on activity, resulting in an estimated contract value of substantial size. The product is expected to go live during the third quarter of 2024.
Araz Heydariyehzadeh, CCO of
We are extremely confident that Scout’s significant experience working with top-tier operators like Sunbet will help us deliver products to Sunbet that will make a material impact on the KPIs of the business and look very much forward to measuring the performance by working closely with our new partner.”
About Sunbet
Sunbet.co.za is a premier South African online betting platform and a proud member of
40 years, the Sun International brand has maintained a proud legacy in the gaming, hospitality, conferencing, leisure, and entertainment sectors. Sunbet is dedicated to upholding the high standards of excellence that
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