SATO announced the appointment of Mr. Noriyasu Yamada to the position of Chief Product Planning Officer (CPO). As CPO, Mr. Yamada will lead a team focused on market analysis, product development and mid to long-term strategy planning. Mr. Yamada having spent 23 years with Sony Corporation prior to joining SATO.

During his career with Sony, he played a key role in product planning and branding for Sony's television group, bringing multiple hit products to market in the late 1990s. Following his time overseas, Mr. Yamada returned to Japan to handle marketing and product planning for video security products and video conferencing solutions, holding senior positions where he was responsible for business model development, managing P&L and forging strategic alliances.