SMC to donate P500M to build homes, provide livelihood for Sendong victims January 19, 2012

San Miguel Corporation is committing about half a billion pesos to build 5,000 homes initially for the thousands of families left homeless by typhoon Sendong in the cities of Cagayan de Oro, Iligan and Dumaguete.

"This is our way of sharing our blessings from the heart. We want to give our fellow Filipinos hope by providing them the means to start over again. We're looking at providing livelihood opportunities on top of the houses that we will build for them," SMC Chairman and CEO Eduardo Cojuangco Jr. said.

"More than just building houses, this is about rebuilding people's lives and building safe communities," Ramon S. Ang, San Miguel President and COO added.

The diversifying conglomerate is partnering with housing groups Gawad Kalinga and Habitat for Humanity to build the houses together with local government units to help identify relocation sites for the displaced families.

With this gesture, San Miguel hopes to inspire more private entities to help in the rehabilitation of the affected provinces.

Just recently, SMC signed the memorandum of understanding that will signal the start of discussions to build the houses together with GK and Habitat. Witnessing the event was Secretary Corazon "Dinky" Soliman of the Department of Social Welfare and Development.

San Miguel, through its San Miguel Foundation and Petron Foundation, already donated an estimated P12 million worth of products and cash for the victims of typhoon Sendong.

The donations, channeled through various government agencies, government officials, and non-governent organizations, included 480,000 bottles of Magnolia PureWater, 650 pieces of Purefoods Fiesta Ham and noche buena packs distributed to affected families on Christmas and New Year's eve.

Aside from these, employees of various companies under San Miguel participated in relief operations and organized soup kitchens in more than 21 evacuation centers, benefitting 6,000 families from the hardest hit areas in CDO and Iligan.

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