(Update 1: Adds more info)
The two companies were among the first to open the CES, the world's largest consumer electronics fair in
Called "Sero," meaning "vertical" in Korean,
The concept is aimed at younger users who watch content on their phones more than on televisions, who would be able to view content on their portable devices via a large screen.
In order for it to work, the user simply touches the television with their phone, allowing the TV to reflect whatever the phone is showing.
Depending on the content, the screen will adopt either a horizontal or vertical position - vertical in the case of Instagram or Facebook, and horizontal for videos, for example.
In the case of
LG's strategy also breaks with trends, but in a different way.
Instead of offering a rotating screen to be able to connect to mobile devices, the world's second largest television manufacturer has come up with a smaller TV.
The new OLED48CX has a 48-inch screen equipped with the company's organic light-emitting diode technology (OLED) - significantly below the 55 inches offered by the smallest OLED model currently on the market.
The quality of the OLED48CX is comparable to that of an 8K TV with a 96-inch screen, the company said as it announced the product, given that the smaller size of the screen allows a higher pixel density and therefore a higher resolution.
As with the other devices in the series, LG's new TV integrates
Although in recent years the industry has tended to move towards larger screens, some experts in the sector have been calling for the production of models that meet the demands of consumers with limited space in their homes, without compromising on quality.
Apart from their newest products,
The "Gallery" devices have an ultra-thin depth of 0.79 inches (20 mm) so that they can hang on the wall like a picture. They can also display artwork when the TV is not being watched and are available in 55, 65 and 77 inches.
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