Samsung Electronics Co. Ltd. announced the launch of the NX300, the new model in its successful NX series. The NX300 once again raises the bar for compact system cameras (CSC), delivering an outstanding combination of features, functionality and style for perfect shooting in every moment.

Samsung also announced the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system capable of capturing both still images and full HD movies in perfect 3D quality. The NX300's 84mm AMOLED screen makes capturing and reviewing images a pleasure, while the hybrid touch screen and 5-way manual key interface is simple and intuitive to use. The tilt display makes it easier than ever to take high and low angle shots, letting capture world from any angle choose.

The compact NX300 makes it simple for anyone to achieve pro-like and impressive pictures easily with minimal technical knowledge or time spent adjusting parameters. Using the camera's Smart Mode, users can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which will automatically adjust parameters such as aperture and shutter speed in order to obtain the best shot possible for the desired situation. The NX300 also includes i-Depth, an easy and simple way to adjust the depth of an image using the NX Series' unique i-Function system which enables users to modify camera parameters using the lens itself, adjusting the image without ever having to move off target.

The NX acclaimed design returns with the NX300 sporting a stylish yet simple retro feel that is available in either black or white with a contrast silver band, conveying elegance and authenticity. The NX300's enhanced Wi-Fi connectivity also lets users share images with friends and family directly from the camera via social networking sites using the cameras one-touch DIRECT LINK hot key. Alternatively, images can be automatically backed up or stored in the cloud through AllShare Play ensuring they are always safe and easily accessible.

The Samsung 45mm 2D/3D lens (sold separately) opens up world of 3D imaging possibilities and is the world's first one-lens 3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit have become the only compact system camera supporting both 3D still and 3D movie. The NX300 is also compatible with Samsung's entire range of NX lenses and professional standard accessories, giving users an unparalleled range of options when striving for that perfect shot.