Rocky Mountain High Brands, Inc. Appointment John Blackington as Chief Commercialization Officer
February 23, 2018 at 05:15 pm
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On February 19, 2018, Rocky Mountain High Brands, Inc. confirmed the appointment John Blackington as Chief Commercialization Officer. Mr. Blackington joined the company in late 2017, and directs the company’s commercialization strategy including product development, marketing, sales, customer service and potential acquisitions/partnerships to drive business growth, market share, and shareholder value. Mr. Blackington has over thirty years of experience, both as the owner of his own company and as a senior executive for several leading food and beverage companies, including The Coca-Cola Company (Coca-Cola). Mr. Blackington was VP of Sales and Marketing for the Western Region of the U.S. for Coca-Cola, with revenues of in excess of $1 billion. Mr. Blackington worked with major retailers and distributors across the U.S.
Rocky Mountain High Brands, Inc. is a consumer goods company that specializes in the developing, manufacturing, marketing, and distributing quality, health conscious, hemp oil and hemp extract-infused products that span various categories including beverage, food, fitness and skin care. It is also engaged in the business of canning both its own beverages as well as canning beverages for other customers. Through its subsidiary, Wellness For Life, Inc., the Company markets a lineup of CBD-infused products under the HEMPd brand. Its CBD-infused products include tinctures, serenity hemp lotion, gummies, water soluble concentrate, capsules, triple relief salve, liquid e-juice and e-juice vape cartridges. It also sells citrus energy drink under its Rocky Mountain High Brands name. Its hemp-infused functional beverages include Citrus Energy, Black Tea, Mango Energy, Lemonade and Coconut Lime Energy drink, as well as hemp-infused 2 ounce (oz), Mango Energy Shots and Mixed Berry Energy Shots.