On February 19, 2018, Rocky Mountain High Brands, Inc. confirmed the appointment John Blackington as Chief Commercialization Officer. Mr. Blackington joined the company in late 2017, and directs the company’s commercialization strategy including product development, marketing, sales, customer service and potential acquisitions/partnerships to drive business growth, market share, and shareholder value. Mr. Blackington has over thirty years of experience, both as the owner of his own company and as a senior executive for several leading food and beverage companies, including The Coca-Cola Company (Coca-Cola). Mr. Blackington was VP of Sales and Marketing for the Western Region of the U.S. for Coca-Cola, with revenues of in excess of $1 billion. Mr. Blackington worked with major retailers and distributors across the U.S.