16 October 2012

Reply S.p.A. - listed on the STAR segment of the Italian Stock Exchange [MTA, STAR: REY] - extends its cloud practice acquiring 100% of the shares of Arlanis Software AG, a German company specializing in consulting and data integration leader in Continental Europe on Salesforce.com solutions.

Arlanis - a longtime trusted Premier Consulting Partner of Salesforce.com - with more than 8 years of experience in Enterprise cloud computing and salesforce.com covers the whole range of Social Business Applications and CRM consulting, data migration and integration. Headquartered in Frankfurt Arlanis counts among its clients some of Europe's most significant industrial and media groups.

With this acquisition Reply further strengthens its cloud and social enterprise offering. In particular Reply now boosts one of the main practices in continental Europe on salesforce.com with more than 90 successful projects and published apps on Salesforce.com Appexchange.

"The acquisition of Arlanis - commented Tatiana Rizzante, CEO at Reply - is another component of our strategy to push and head innovation. With Arlanis we have acquired high level specialist skills within a market that has one of the highest growth rates and where all companies are currently focusing their investment. The ability to combine cloud competences with process, industry and integration know how, is an important strategic asset for our Group".

"A center of excellence specialized in Salesforce.com solutions - continued Tatiana Rizzante - undoubtedly represents a strategic opportunity for the future development of our Group in Europe. Arlanis will be an important asset on which we are going to build our offer".

"As part of Reply" stated Christian Metzger, CEO of Arlanis "we expect strong synergies accelerating the services for our clients. Furthermore Arlanis can capitalize on joining one of the leading ICT specialists in Europe".

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