Shop Apotheke Europe N.V. announced that at the Annual General Meeting held on 26 April 2023, the appointment of the new CEO Olaf Heinrich was approved. The new CEO will officially start on 1 August 2023, but will already be available as a consultant to SHOP APOTHEKE EUROPE to prepare for his upcoming role. He succeeds Stefan Feltens, who is stepping down after his four-year term.

Stefan Feltens has successfully led the company since 2019 and strengthened SHOP APOTHEKE EUROPE's position as the leading online pharmacy in Europe during this time.