Reborn Coffee Inc. announced a significant expansion into the China market through a strategic Master License Agreement with IAID Co. Ltd. This agreement will introduce a location in Guangzhou #73, situated in a central, historic district bustling with tourists. The site will feature a comprehensive brand center, setting the stage for future expansions into major cities like Shanghai and Shenzhen, China.

The joint venture combines Reborn Coffee's experience in retail coffee operations with IAID Co. Ltd.'s expertise in lifestyle design. Together, they aim to revolutionize the coffee culture in China, particularly in the vibrant Guangdong Province, which boasts a population of over 127.06 million.

The partnership aims to leverage the strengths of both companies to offer a unique Fourth Wave coffee experience that aligns with the sophisticated tastes and lifestyle aspirations of local consumers. Drawing on the successful model of Reborn Coffee in Malaysia TRX, this collaboration seeks to replicate that success in China. The location in Guangzhou will serve as a model for the forthcoming locations in Shanghai and Shenzhen, showcasing the premium quality and innovative approach of Reborn Coffee.

This strategic expansion further exemplifies Reborn Coffee's commitment to global growth and innovation in the coffee industry. The company looks forward to enriching the coffee experience for consumers in Guangdong Province and beyond.