In a separate activity alongside leaders from Apple, Facebook and the
Program Highlights
Transforming Routine Habits into Meaningful Consumer Behaviors -
As part of the CES Research Summit, P&G leaders will highlight the critical blend of research methodologies the Company uses to achieve transformative consumer insights and explore shifts in consumer behavior. Executives will also reveal the insights P&G data scientists have gathered to inform the Company's approach to creating and enhancing products that not only meet consumer needs, but also go beyond product functionality to positively impact society.
Participants:
Dr.
This event will be held at the
Chief Privacy Officer Roundtable: What Do Consumers Want -
In a CES SuperSession, P&G will join leading technology leaders and regulators to discuss how privacy, transparency and consent have emerged as strategic imperatives for multiple industries, and how by working together, companies can provide consumer protection while protecting their ability to innovate freely. Most importantly, this session will highlight efforts to better serve consumers by protecting their data and data rights.
Participants:
This event will be held at the
P&G Life Lab Presents - The Future of Advertising, and The Connected Home Through the Eyes of the Consumer
In the P&G LifeLab exhibit at the Sands Expo (#42131), P&G and its partners take to the LifeLab stage to discuss how consumers are navigating life in evolving, increasingly connected homes, as well as the future of advertising in a world where consumers are embracing over-the-top programming and seeking to avoid ads.
Visit the P&G LifeLab in
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Contact:
Media Contacts:
Phone: 513-983-7756
Mediateam.im@pg.com
Phone: (312) 623-1441
Email: holly.winter@hkstrategies.com
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