Poko Innovations Inc. announced a new addition to its skincare line, the Daily SPF 50 Moisturiser, which was created with rugby legend Rob Kearney. In addition to this they have been able to showcase the new launch at the Christmas Cosmetic Gift & Trade Show in the RDS Dublin in May. An important aspect of Poko's partnership with Kearney is the rugby legend's collaboration with Poko on new products to support its existing skincare range, which is how the Daily SPF 50 Moisturiser was conceived.

Poko stockists have already pre-ordered this product to include in their existing Poko range and are excited to launch the Daily SPF 50 Moisturiser in stores this week. Poko and Rob created this quintessential daily SPF cream with the knowledge that sun damage can wreak havoc on the skin, causing dryness, dark marks, fine lines and, in some cases, skin cancer. Whether the sun is out, or it's a rainy, overcast day, UVA and UVB rays can still impact skin.

As one of Ireland's most decorated and well-loved athletes, Kearny knows what it's like to train in all weather conditions, and he feels an easy routine for protecting against sun damage is essential. Kearny wanted to launch this moisturiser with Poko because of the misconception that skin only needs protection when the sun is out - he wants to educate people that skin needs protection on a daily basis, no matter the weather. Kearny was adamant the moisturiser utilised UVA & UVB protection, making it an easy product to bring into any routine, protecting skin and doing everything a moisturizer of the higher quality can do for skin.

Poko uses important active ingredients in its Daily SPF 50 Moisturiser, including marrubium vulgare (White Horehound) and venuceane to keep skin looking youthful and fresh. Marrubium vulgare minimises the appearance of blackheads and refines the structure of the skin, leaving it soft and smooth; it protects the skin from contamination and cleanses the cells of pollutants. White horehound also strengthens the skin's barrier while activating natural antioxidants, renewing cells and reducing inflammation.

Poko's new Daily SPF 50 Moisturiser protects skin from the sun and clears and hydrates without leaving any residue on skin. It takes care of everything, allowing to enjoy the outdoors without having to worry about skin.