Poko Group Innovations announced a retail distribution deal between Poko Beauty, Poko's skincare line, with Wholefoods Wholesale. Wholefoods Wholesale serves more than 3000 stores across Ireland and has already placed three orders for Poko's all-natural, cruelty-free, eco-friendly, vegan skincare products. Thanks to this distribution agreement, Poko Beauty skincare line will now be readily available for purchase by health store owners, pharmacies and groceries.

Wholefoods Wholesale takes an integrated approach in supporting brands requiring distribution in Ireland and is dedicated to connecting retail customers with brands such as Poko Beauty to empower Irish consumers to live healthier lifestyles. Wholefoods Wholesale's 3000 customers nationwide include 270 health stores, 1300 pharmacies, 750 independent grocers and two food service OOH. Poko Beauty prides itself on offering a real choice in skin care products to ethical consumers.

The company's skincare line is registered with the Vegan Society and is approved by the Cruelty Free International Leaping Bunny programme. Poko Beauty products available from Wholefoods Wholesale include 11 SKUS with retail prices ranging from 23.95 to 38.95 and contain active ingredients backed by science to help address skincare issues. The Wholefoods Wholesale agreement comes alongside Poko's distribution agreement with Uniphar, increasing Poko beauty's reach with both pharmacy & health food stores.

Poko looks forward seeing the impact this increased accessibility within the UK & Irish market will have and being able to utilise these new distribution channels when expanding it's range in the future. Poko is in ongoing discussions with large UK distributors, including Whole Foods in the UK, QVC, Lloyds Pharmacy and more. With two of the market's three largest distributors now carrying Poko Beauty products, the company expects to expand into the UK in 2023.