Playmaker Capital Inc. announced that it has hired Felipe Cortelezzi as its new Head of Monetization. Mr. Cortelezzi will maximize revenue generating capabilities across Playmaker's portfolio of digital sports media assets, and his efforts will bring immense value to corporate advertisers and sports betting operators looking to access Playmaker's vast ecosystem of highly engaged sports fans. Mr. Cortelezzi brings to this role a deep understanding of multiplatform advertising sales, publisher Ad operations and performance, affiliate partnership generation, and video-based media distribution.

Most recently, Mr. Cortelezzi served as Director, AVOD Monetization & Operations at ViacomCBS where he led the process for the sale and placement of a variety of advertising campaigns on ViacomCBS video-based content, including some of the most-watched video and television content throughout the Americas. Prior to his role at ViacomCBS, Mr. Cortelezzi held various leadership positions in sales and advertising throughout Argentina, South Africa, and the U.S. In his new role as Head of Monetization at Playmaker, Mr. Cortelezzi will have direct oversight for monetization efforts across Playmaker's portfolio of sports media brands throughout North America and Latin America. Playmaker's brands in the aggregate generated over 210 million web sessions from 85 million unique users in December 2021, and its owned and operated social media presence is in excess of 100 million followers across Facebook, Instagram, Twitter, YouTube, Twitch, and TikTok.