Perion Network Ltd. announced that its first domestic Demand Side Platform (DSP) partnership in China with Way.io through its programmatic digital out of home (DOOH) platform, Hivestack. Hivestack's platform is already integrated with 16 of the leading DOOH media owners in China, covering an unparalleled network of over 1 million screens across more than 93k sites and generating access to 203 billion impressions amongst a variety of audiences and popular advertising seasons. For the first time, Way.io customers in China can activate programmatic DOOH campaigns both in China and globally via Perion?s Hivestack SSP?s worldwide network of premium DOOH inventory.
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- Perion Network Ltd. Announces its First Domestic Demand Side Platform Partnership in China with Way.io Through its Programmatic Digital Out of Home Platform, Hivestack