ITEM 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.
On May 23, 2022, Pedro's List, Inc. (the "Company") entered into a Share
Exchange Agreement (the "Agreement") with Pedro's List U.S. L.L.C. (Pedro's List
LLC) and the members of Pedro's List LLC to acquire (the "Acquisition") 100% of
the membership units and ownership interests of Pedro's List, LLC in exchange
for 100,000,000 shares of restricted common stock of the Company.
ITEM 2.01. COMPLETION OF ACQUISITION OR DISPOSITION OF ASSETS.
On May 23, 2022, the Company closed the Agreement described in Item 1.01 above.
As a result of this transaction, the Company had 361,055,120 issued and
outstanding shares of common stock upon the closing of the Agreement with
Pedro's List, LLC
The reverse acquisition was accounted for as a recapitalization effected by a
share exchange, wherein Pedro's List, LLC is considered the acquirer for
accounting and financial reporting purposes. The assets and liabilities of the
acquired entity have been brought forward at their book value and no goodwill
has been recognized.
Form 10 Disclosure
As disclosed elsewhere in this report, on May 23, 2022, the Company acquired
Pedro's List, LLC in a reverse acquisition transaction. Item 2.01(f) of Form 8-K
states that if the registrant was a shell company, as we were immediately before
the reverse acquisition transaction disclosed under Item 2.01, then the
registrant must disclose the information that would be required if the
registrant were filing a general form for registration of securities on Form 10.
Accordingly, we are providing below the information that would be included in a
registration statement on Form 10 if we were to file a Form 10. Please note that
the information provided below relates to the combined enterprises after the
acquisition of Pedro's List, LLC and that information relating to periods prior
to the date of the reverse acquisition only relate to Pedro's List, Inc., unless
otherwise specifically indicated.
Business
Pedro's List LLC's main business operations is connecting homeowners and
consumers with service professionals for home repair, maintenance and
improvement projects. Pedro's List provides the technology tools and resources
to allow homeowners to find local pre-screened, customer reviewed service
professionals and instantly book appointments online or through the mobile
application. Pedro's list also provides consumers with other home-related
services resources. The concept of consumers writing reviews based on experience
to assist others in the determination of their choices, is a proven business
model we have implemented in the build a robust technology application to
facilitate these transactions. An experienced team has been assembled to
implement the plan to offer these services to consumers in a better way and
significantly benefit service providers.
Corporate History
Pedro's List, LLC was founded in 2018.
Nature of Operations
Pedro's List, LLC is a technology company that helps consumers find reputable
service providers for home-related services. A list of these services include
over 600 different types of home-related repair services like plumbing,
painting, electrical, etc. The technology that brings consumers with customer
reviewed service providers and facilitates these transactions has been
extensively tested for a variety of functions. One is functionality. The ability
to service the consumers with a number of complex scenarios has been positively
evaluated from several experienced sources. The second is security. The
technology has the same high-level security protocols as many other financial
services companies currently use. The third is scalability. Scalability has been
repeatedly tested and third-party tested as well. We are launching in Cabo San
Lucas, which has a total population of around 120,000 people. We plan to launch
in a smaller market to determine any possible challenges, learn from our
customers and determine the most effective processes. We then plan to launch in
Mexico City. The company will have revenue from service providers, advertising
and consumers. A percentage of the total cost of a job is charged for referring
consumers the business to service providers. Several types of a
subscription-based fee to service providers, multiple levels of advertising on
the website and the app and after the initial free download of the app,
different levels and options are available to consumers.
Industry Operating Environment
People worldwide use apps for more and more activities than ever before in
history. Unlike the United States, the ability to search for home-related
services is (almost) not available via the internet. It is our belief that many
people in Mexico ask their neighbors and or friends if they "know someone" for
home-related services. This has a number of significant challenges, security,
accountability, recourse for ineffective service, theft, etc. Now even with
Covid, there is an even greater need for responsible service providers, rated by
consumers. In addition to people who own their homes, in most places in Mexico,
people who rent is usually responsible (with approval from their landlords) to
choose the services need, deducting needed services from their rent. This is a
major consideration regarding the size of the market (especially relative to the
market in the US). To promote organic growth in addition to a serious marketing
campaign, Pedro's List offers a healthy rewards program for writing a review,
referring an amigo and using the app. From some of the most expensive areas to
the lower end of the scale, this service is greatly needed.
Development
There are a few final touches to the technology (which we own in its entirety)
that we will customize for the initial market and then scale for Mexico City. As
previously mentioned, we will launch the app in Cabo San Lucas. We will then
continue the ongoing development in Mexico City. After extensive research based
on several criteria, safety/security, population, technology, etc., we have
plans to offer the app in other cities.
Competition
To our knowledge, although Craigslist is available for some types and similar
services, there is no rating of the providers or accountability for their use
currently in these areas.
Marketing and Customers
A traditional advertising (Television, Radio and Print) plan for Mexico City has
been thoughtfully prepared by the top three advertising agencies. A significant
Social Media campaign (including Facebook groups, blogs, bulletin boards, etc.)
will also assist in the awareness and use of the service. Additionally, "Street
Teams" will target places (like Home Depot) for in-person solicitation along
with food giveaway and other promotional activities are planned.
Principal Agreements Affecting Ordinary Business
In preparation for the launch of the offering of the service, we have had a
considerable number of conversations, emails, phone calls and in-person meetings
with a wide variety of companies which we finalize soon. Some of these multiple
meeting/discussions, pricing, etc. types of companies include Legal (one of the
top legal groups in all of Mexico), the top three Advertising agencies,
Insurance companies, Payroll, Staffing and Human Resource services, Accounting
and Financial Services, Credit Card Processing and several other important
relationships.
Sales and Marketing
The ability to attract and secure users is accomplished by three primary means.
One is traditional marketing. We have the ability to work with 3 of the top ad
agencies in Mexico to solicit digital, print, radio and television. Secondly,
our social media team works with Facebook, Twitter, Instagram, YouTube, Discord,
Reddit and other groups for on-line awareness and conversion of new customers.
Thirdly, we have "street teams" who will solicit potential service providers and
customers at places like Home Depot and other work locations, as well as
consumer awareness parties, giving away free food and prizes.
Consumer Transactions
This is our largest percentage of revenue. Each time a consumer hires a customer
reviewed service provider, we make a percentage of that cost of the transaction.
There is no charge to the consumer, service providers basically pay us a
referral fee.
Consumer Subscription Fees
Consumers who use the app to hire service providers more than once or multiple
services (having their house painted and floors redone for example) have the
opportunity to become "members" at different levels and at different fees. A
number of discounts, automatic entry into contests, rewards programs and other
benefits come with this monthly service fee.
Service Provider Fees
As mentioned before, the service providers agree to a fee (a percentage of the
work) for being vetted and listed on our platform if they are chosen, the fee is
charged, so there is no initial fee for them to be listed. This allows for them
to not incur any upfront fees to be listed. However, if they want to pay a lower
fee, they can pay three different levels of monthly fees and the percentage we
charge them is lower.
Online Advertising Revenue
The ability for a wide variety of equipment providers to the service industry as
well as insurance, security systems, real estate and many others, have the
opportunity to aggressively market to company's who provide these services
through local and or eventual regional ads on our site and the app.
Other motivations to use the app:
1) The two primary reasons for the app are service provider accountability and
safety.
2) Pedro's List is a tech company with a heart. We plan toa donate a percentage
of the profit to a local charity, the charity the community chooses, instead
of the one we want. This drives community support and precludes any political
or religious influences and allows the people of that community to vote for
the most deserving philanthropic cause.
. . .
ITEM 5.06. CHANGE IN SHELL COMPANY STATUS.
As a result of the consummation of the Acquisition described in Item 2.01 of
this Current Report on Form 8-K, we are no longer a "shell company", as that
term is defined in Rule 405 under the Securities Act and Rule 12b-2 under the
Exchange Act.
ITEM 9.01. FINANCIAL STATEMENTS AND EXHIBITS.
(a) Financial Statements of Business Acquired
Filed herewith as Exhibit 99.1 are:
º Audited financial statements of Pedro's List, LLC for the years ended
October 31, 2021 and 2020; and
º Pro-forma financial statements for Pedro's List, LLC and Pedro's List, Inc.
as of January 31, 2022
(d) Exhibits
Exhibit No. Description
2.1 Share Exchange Agreement with Pedro's List, LLC and the members of
Pedro's List, LLC dated May 23, 2022
3.1 Articles of Incorporation (incorporated by reference to our Registration
Statement on Form S-1 filed on December 23, 2014
3.2 Bylaws (incorporated by reference to our Registration Statement on Form
S-1 filed on December 23, 2014
3.3 Articles of Merger filed with the Nevada Secretary of State on October
13, 2020 (incorporated by reference to our Current Report on Form 8-K
filed on October 15, 2021)
99.1 Audited financial statements of Pedro's List, LLC for the years ended
October 31, 2020 and 2021, and Pro-forma financial statements for Pedro's
List, LLC and Pedro's List, Inc. as of January 31, 2022
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